Marketing Trends

Baby Boomers are people whose approximate age is currently 40ish to 60ish. Born between 1946 and 1964, these baby boomers - 76.1 million of them - are turning 50 at a rate of 3 to 4 million a year.

They are looking and feeling older. Their skin and body have more wrinkles, their energy level is lower, their knees hurt, their backs hurt, their cholesterol is high, their prostates hurt, they're going through menopause, they're having trouble sleeping, they're anxious...

And they're getting tired of doctors, prescription medications, and high costs of medical care. So they're taking more interest in their health and disease prevention than ever before, and they're turning to alternative treatments faster and in greater numbers than ever before. This desire and demand is helping to create a very large and very lucrative market for you.

Those 76 million baby boomers want to look younger and stay healthy to enjoy the rest of their years. They're eating right, working out, quitting smoking, losing weight - and buying products that will help them do it.

Plus, with more senior citizens than ever, arthritis, Alzheimer's, high blood pressure, and other diseases related to aging are more common. These people are looking for products to help them live longer and look and feel better.

All these people are buying skin and body care products, nutritional supplements, health newsletters and books, water filters, weight management programs and systems, diet plans, exercise video programs and are joining health clubs and online diet clubs and support groups.

And the market just keeps on growing...

The world demand for nutritional supplements alone is expected to increase by over 10% per year, reaching $162 billion by next year. (Nutritional supplements include vitamins, minerals, herbs, sports nutrition and other supplements.) Total U.S. health care expenditures are projected to increase from $1.31 trillion in 2000 to $2.6 trillion in 2010, an average annual increase of 6.8%. By 2010, health spending as a share of gross domestic product is estimated to increase from today's 14.0 percent to 16.2 percent. Health spending in the U.S. accounts for a larger share of GDP than in any other major industrialized country. (Plunkett Research, Ltd.)

The Dietary Supplement Information Bureau (DSIB) reported that three in five consumers (59%) take supplements on a regular basis, and that almost one in four Americans (23%) regularly use herbs and specialty supplements.

Another concern on these baby boomers thoughts are finances. They are at or getting closer to retirement. Most of them don't even have a pension plan. But even if they do, did you know that 96% of all pension plans, pay only 20% of your current salary when you retire - Can you live on that?

Currently only 2% of those 65 and older are financially independent and don't need any outside financial help. If you retire at age 65 and live to be 85, you'd need $240,000 saved up to be on a fixed income of only $12,000 a year! Not enough for vacations and golf courses. Will your current plan give you more than that?

These concerns help create a large trend that will be around for years to come. How can this large wave or trend be beneficial for you? Positioning yourself in front of current economic and market trends is essential. Many older professionals from every walk of life are turning to Network Marketing as the answer. It addresses all of their concerns. Network Marketing, is a flexible business opportunity with access for all. It allows you to be in control of your time, take a lengthy trip, have major surgery, even be confined to a bed or wheelchair and still have a business that keeps on working for you. Professor at University of Illinois at Chicago, Charles King, said in his book, The New Professionals, that "Network Marketing is ideally suited to fill not only the "income gap" for its business builders, but also a "meaning gap" for those at or near retirement as well as for middle-aged boomers dissatisfied with their current careers." Senior editor of Success Magazine, Richard Poe, said "History has proven that if you get in early with a Network Marketing Company that lasts a long time you can make a fortune."

Synergy WorldWide addresses these issues and has the answer. It has developed premier, quality, life changing, world class products and truely has the best business compensation plan ever. Synergy's core principles are build on a foundation of stability, follow ethical business practices, provide unlimited global opportunity, produce world class products, exemplify the Synergy lifestlye and leave a legacy. See how Synergy has brought so much together to make a perfect opportunity for anyone that wants it. For more information on this opportunity browse our site or contact us.